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Four Important Tips for Marketing to Mom Bloggers
As marketers discover social media for their brands, there seems to be a fevered rush into the space without a lot of knowledge about the groups they want to reach. Tip #1 Respect the Mom Blogger...
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Marketing to Women: Blogs Drive Purchase Intent
I talk to marketers frequently who do not see the relationship between blogs and purchase activity. But recent research from BlogHer shows that 61% of active blog users say they have made a purchase...
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Marketing to Moms: One in Three Bloggers Are Moms!
Nielsen continues to report the activity of Moms online with a startling fact – one in three bloggers is a Mom. In fact, Blogger, WordPress and Tumblr are three of the top five social networks and...
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Marketing to Moms: Mom Bloggers Have Political and Social Clout
With the election season in full swing, I thought it would be interesting to look at the impact that mom bloggers have on the political landscape. Scarborough studied the effect of Mom bloggers in...
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Marketing to Women: Top 12 Posts from 2012
2012 marketing saw unanticipated events like the rise of Pinterest and Instagram – and disputed practices of Facebook and Instagram. Facebook reached 1 billion users. Changes to healthcare funding...
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